For Base Burgers, a ghost kitchen restaurant specialized in gourmet burgers, I developed the brand’s complete visual identity from branding to the creation of a cohesive and attractive image. I designed a visually appealing and functional menu that reflects the brand’s urban and modern character. I handled audiovisual production (photography and video) to highlight the products and brand style, and managed social media platforms with marketing strategies focused on organic growth and strong digital positioning. This work helped establish a professional and engaging online presence, attracting a young, food-loving audience.